South Korea: Fire in hospital housing elderly people kills at least 37

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Friday, January 26, 2018

Fire broke out on Friday morning and destroyed the bottom two floors of a six-story hospital in Miryang, South Korea, killing at least 37 people, most of them elderly. More than a hundred injuries were reported, with eighteen people in critical condition. This is the highest death toll from fire in South Korea in almost a decade.

The fire is believed to have started at about 7:30 local time, according to fire chief Choi Man-woo. It originated on the ground floor in the emergency room as per various officials. The hospital has 98 beds and a medical staff of about 35, and specializes in long-term care of elderly patients. It adjoins a nursing home, all of whose 94 residents were evacuated. Staff carried some patients out of the hospital on their backs.

One patient, Jang Yeong-jae, who told his story to JoongAng Ilbo, said he escaped by removing a screen from a window to get to a ladder placed by firefighters. He described people “running around in panic, falling over and screaming as smoke filled the rooms”. The majority of the victims died from smoke inhalation and are believed to be elderly, said the head of the city’s public hospital, Chun Jae-kyung. A doctor, a nurse, and a nursing assistant have died, according to the fire service; it took three hours to put out the fire.

In a press briefing, Seok Gyeong-sik, the director of the hospital, apologized to patients and their families. Son Kyung-chul, its chairman, stated that there were no sprinklers because the facility was small. Sprinklers are being installed in the nursing home, where a new law requires them by June 30.

Last month, 29 people died in a fire in a gym in Jecheon; the owner and the manager were arrested for safety violations. In 2014, a blaze in a nursing home in Jangseong left 21 dead. The President of South Korea, Moon Jae-in, responded to the Friday fire by calling an emergency meeting of his staff, and promised that the cause would be found rapidly “to prevent the recurrence of the fire in the future”.

Buenos Aires Downtown Area Hotel Reviews &Amp; Reservations}

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Submitted by: David H. Urmann

Buenos Aires of the Autonomous City of Buenos Aires is also known as the Capital Federal. It is Argentine Republics capita. In Spanish, its name means “fair winds”. It is one of Latin Americas largest cities.

Buenos Aires has so much to offer especially when it comes to its cultural scene. Residents of this city are called “portenos” or “people from the port”. It is an open integrating city that guarantees an exceptional urban adventure.

The city has a total of 48 districts or “barrios”. The most visited barrios are:

San Telmo This area houses colonial-style houses through cobblestone lanes that are illuminated with charming wrought iron lanterns. This is also where youll find an exciting underground nightlife.

Mirocentro Downtown This area is close to many major historical spots. The famous pedestrian street when it comes to shopping is Florida Street.

[youtube]http://www.youtube.com/watch?v=6uw_vztJshw[/youtube]

La Boca This is regarded as the most controversial neighborhood of Buenos Aires. It is a favorite spot of tourists because of its vibrant colors and rich history. Its urban scene is highlighted with purples, reds, yellows and greens.

Recoleta This is one of the citys most expensive and finest areas. It features a lot of large green spaces, 1st class restaurants and French-style buildings.

Palermo This is a hip residential neighborhood with intersections and tree-lined streets as well as bars and restaurants.

Belgrano This is a peaceful, residential neighborhood in the city. It also has lots of architectural relics, restaurants and vast green spaces.

Other districts are Boedo, Almagro, Congreso, Caballito, Perto Madero and San Cristobal as well as Tribunales and Retiro.

Buenos Aires Downtown Accommodations

Since Buenos Aires has so many districts or barrios, there are various lodging accommodations you can choose from. Depending on the district, there are various things the city can offer. Along the downtown section, here are some accommodations you can consider:

Millhouse Hostel This is a backpackers favorite lodging accommodations. It offers shared kitchens and Internet access. They also offer tango lessons and tours to guests. It is also a loved party place. Dorm units cost 34 pesos for members and 38 pesos for non-members. Payments are given in advance. Their address is Hipolito Yrigoyen Street 959. Their phone number is +54-11-4345-9604 or +54-11-4343-5038.

Hostel Suites Florida This downtown hotel is set in Buenos Aires most central spot Florida Street. This street is the citys major tourist pedestrian road. It is close to Corrientes Avenue, the core of Portenos culture. The main transportation route and 9 de Julio Avenue is also close by. Rooms have heaters, air conditioners and private bathrooms. Their phone number is +54-11-4325-0969.

Kapake This is a modern and new hostel along Palermo Hollywood. It is near cultural activities and bars as well as great restaurants, clubs and shopping venues. The hotel has sparkling new facilities, fresh modern designs, huge TVs, complimentary breakfast and Wi-Fi as well as large lockers and rooftop terraces. The staff of this hotel is renowned for the hospitality and friendliness. It is perfect for backpackers and budget travelers.

About the Author: For more information on

Buenos Aires Budget Hotels

and

Downtown Hotels Buenos Aires

please visit our website.

Source:

isnare.com

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Disney animator Ollie Johnston dies at 95

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Wednesday, April 16, 2008

American animator Ollie Johnston, the last of Disney’s so-called “Nine Old Men”, has died at the age of 95.

Johnston died of natural causes on Monday in Sequim, Washington, according to Walt Disney Studios Vice President Howard E. Green.

Johnston worked on many of the Disney’s classic films, including Snow White and the Seven Dwarfs (1937), Pinnochio (1940), Fantasia (1940), Bambi (1942), and many others.

Ollie was part of an amazing generation of artists.

Johnston worked extensively with his best friend Frank Thomas, a fellow “old man” who died in 2004. The pair met at Stanford University in the 1930s and worked together until Thomas’ death. They retired from animation in 1978, but remained popular speakers and authors about Disney and animation.

“Ollie was part of an amazing generation of artists, one of the real pioneers of our art, one of the major participants in the blossoming of animation into the art form we know today,” said Roy E. Disney.

Johnston devoted much of his retirement to writing and lecturing, but perhaps even more to model trains, a field in which he became considered one of the world’s foremost experts.

Ollie Johnston’s last film was The Fox and the Hound (1981) on which he worked as a supervisor.

William Salice, creator of Kinder Surprise eggs, dies at 83

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Sunday, January 1, 2017

On Thursday, William Salice, credited with creating Kinder Surprise eggs, died at age 83 in Pavia, Italy because of a stroke, according to his foundation “Color Your Life Campus”. Salice had worked with the businessman Michele Ferrero in the 1960s, the creator of the Nutella cream and owner of Ferrero Rocher. Ferrero died in 2015.

In 1974, Kinder Surprise was launched with plastic toys, which are sold within the eggs to surprise children. Due to this, the sale of Kinder eggs is prohibited in the US. A 1938 US law prohibits the sale of food containing objects in its interior. It is also prohibited in Chile, due to an obesity-reduction law brought in last year. Last year a three-year-old girl died in France, swallowing the plastic toy.

In 2007, after his retirement, Salice founded Color Your Life Campus from his retirement bonus of €400,000 in Italy. It aims to help young people between the ages of thirteen and eighteen discover and develop their own talents. Salice’s career spanned 46 years.

Since 2013, the Kinder Surprise Company has been taking care of continuing the manufacture and processing of chocolate eggs. According to the company, the chocolate egg has 32% milk and 15% cocoa in its composition.

Car driven into Glasgow International Airport

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Saturday, June 30, 2007

Glasgow International Airport in Renfrewshire, Scotland was evacuated after a green Jeep Cherokee struck the airport’s terminal building and burst into flames at 1511 BST.

An eyewitness told the BBC that “[A] man was on fire.” All flights are grounded, and two men have been arrested and the United Kingdom has raised the national threat level to “critical” which means another terror attack is imminent.

Eyewitnesses described a Jeep speeding toward the building with flames coming out from underneath. They also reported seeing two Asian men in the car, one of whom was on fire.

We saw a green Cherokee drive straight into the front door of the airport but it got jammed. They were obviously trying to get it further inside the airport as the wheels were spinning and smoke was coming from them. One of the men, I think it was the driver, brought out a plastic petrol canister and poured it under the car. He then set light to it.

The BBC quoted an eyewitness as saying that two attempts were made to ram the Jeep through the wall, and that the passenger was holding a lit Molotov Cocktail and made several attempts to throw the bottle.

The Strathclyde Police Chief announced that the event is being linked to the earlier attempted car bombings in London, and as such is being treated as a terrorist investigation.

Eyewitnesses are now saying that one of the two men was pouring bottles of petrol into the car’s interior and onto himself, before running from the car, on fire, into the main terminal building. Witnesses have also reported that gas cylinders were removed by bystanders from the burning vehicle.

According to the BBC, the driver of the vehicle put up a violent struggle before being overpowered by the police and public. One person who tackled him was Stephen Clarkson, a member of the public.

Richard Gray, an eyewitness to the event, stated “There was an Asian guy who was pulled out of the car by two police officers.”

Seven people have been taken to local hospitals with injuries.

Police said that this incident was a deliberate attempt and not a road accident. Officials have also said that the incident is connected to earlier attempted car bombings in London the day before.

Two people have been arrested, one of whom was badly burned. Seven known casualties, including the Asian male have been taken to the Royal Alexandra Hospital, Paisley.

While the suspect was being treated in the hospital, a suspect device was discovered in the hospital, resulting in the partial evacuation of the building while the device was moved to a safe area. This object later turned out to be mundane, although initial reports believed it to be a suicide belt.

The first duty of the Government is the security and safety of all the British people, So it is right to raise the levels of security at airports and in crowded places in the light of the heightened threat. I know that the British people will stand together: united, resolute and strong.

The BBC announced that the Prime Minister is being kept fully informed. He chaired a meeting of Civil Contingencies Committee (COBRA) at 1900 (BST), after which the Home Secretary, Jacqui Smith, announced that the national threat level been elevated from “Severe” to “Critical”, meaning another attack is expected “imminently.”

Officials at Edinburgh Airport have said that all cars are being turned away from the airport, and at Heathrow in London, passengers are being advised not to bring private cars near to the terminal buildings. Some passengers were kept waiting in planes while the area was secured.

The first bomber, who was taken to Govan high security prison, has now been interviewed, though no further statements from Strathclyde police have been forthcoming. The second bomber, who was taken to the Royal Alexandria hospital in Paisley, is listed in critical condition tonight, and is being kept under 24-hour guard.

2,300 passengers who were due to set off from Glasgow Airport today have been driven by coach to a conference centre, where a reception area has been set up for them.

Two people were arrested by The Metropolitan Police Anti-Terrorist Branch on the M6 motorway in Cheshire in connection with the Glasgow International Airport attack and attempted London car bombings.

The Prime Minister Gordon Brown is expected to hold another COBRA meeting with other members of the Cabinet today. This will be the fifth COBRA meeting in 48 hours.

Police Incident Room

The public inquiry number for the Strathclyde Police is: 0800 056 0944
Anti-Terrorist Hotline Number

For providing information to authorities about terrorist activities, contact the anti-terrorism hotline at: 0800 789 321

Two UK sailors killed in submarine accident

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Wednesday, March 21, 2007

The UK Ministry of Defence (MoD) confirmed in a news release, March 21, 2007, that two Royal Navy crew members had been killed in an accident aboard nuclear submarine HMS Tireless earlier in the day. The next of kin for both men have been informed.

Another submariner had been injured and was airlifted to a United States military hospital for treatment. His injuries are not considered life-threatening.

The accident occurred at 4:20 a.m., March 21, on board HMS Tireless, a Trafalgar class submarine, during a joint US-UK exercise in the Arctic.

The MoD suggested that the accident involved a piece of air-purification equipment in the forward section of the submarine. The submarine was not in danger and its nuclear reactor was unaffected. HMS Tireless is a hunter-killer submarine and does not carry nuclear missiles.

HMS Tireless was submerged under the ice cap at the time of the incident. The crew brought the submarine to surface quickly through the ice.

The Tireless was fitted, in 2001, with an update to the piece of air-purification machinery thought to have failed. As a precaution, the MoD is restricting its use on other boats until safety checks have been carried out.

“I very much regret that this incident has occurred and my thoughts go out to the family and friends of the men who have lost their lives,” said Admiral Sir James Burnell-Nugent, Commander-in-Chief Fleet.

He added, “I also wish to pay tribute to the crew of HMS Tireless that this incident has been dealt with and contained so professionally.”

It was not stated what the official cause of death was.

Flash floods kill at least nineteen campers in Arkansas

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Monday, June 14, 2010

Search and rescue workers in Arkansas continue to search the Little Missouri and Caddo Rivers for survivors of Friday’s flash flood. At least nineteen people were killed when the flood swept through the Albert Pike Recreation Area campground in the Ouachita National Forest in the southwestern portion of the state.

Initially, Arkansas governor Mike Beebe said twenty people were killed when the flash flood reached its peak at about 5:30 a.m. local time on Friday morning, but as of Monday the death toll stands at nineteen. Amongst the dead are at least six children under seven who died when what has been described as a “wall of water” swept away campers while they slept.

With no record of who and how many people were at the camp site, rescue workers initially thought up to 40 people were missing, estimating numbers from vehicles and camping equipment remaining. Temporary cell phone towers have been erected in the area, in the hope that survivors would be able to call for help.

Speaking to CNN on Saturday, Bill Sadler, an Arkansas State Police spokesman, said: “We believe there are still individuals trapped in the area.” He added that “The primary mission of the Arkansas state police working with the local authorities right now is to get the living out of that area and locate the dead.” Most of those who had thought to be missing have now been accounted for.

Survivors describe having to cling to trees to avoid being swept away. Others escaped by climbing into higher ground. Rescuers hope that those missing can still be found alive on these higher grounds. The flood swept away everything from automobiles to RVs and, though it pales in comparison to floods like to much bigger flash floods like the Big Thompson Canyon flood in Colorado of 1976 that killed 144, many people at the site of the disaster said they “had never heard of anything like this.”

This was such a huge, huge fast-moving event.

Surrounded by mountains, the camp site “filled up like a bowl”, according to Chad Stover, a spokesman for the Arkansas Department of Emergency Management. The area where the flooding happened is known as a “flash flood alley”. This is due to the hilly topography, which creates a bowl like effect that drains rainfall into smaller streams. That means if there’s a lot of rainfall, it will all go into the streams that can flood very easily.

Before the actual torrent of water came, the waters of the Little Missouri river increased at a very rapid rate. At 2:00 a.m Friday, the waters of the Little Missouri river were just 3.8 feet, according to US Geological Survey river gauge logs. However, it surged to 10 feet over the next hour and peaked at 23.4 feet, which is almost 20 feet above the river’s norm. It also exceeded the river’s previous record by 10 feet. After the peak, the river dropped back to 8 feet by noon.

Raymond Slade, a Texas-based U.S Geological Survey hydrologist and an expert on floods, said that the amount of rainfall could have exceeded seven inches in an hour, a phenomenon so rare that scientists call that a “100-year rainfall”. Slade says that “This was much greater than a 100-year rainfall. That flood that occurred was much bigger than a 100-year flood, where those people were camped.”

Removing Acrid, Smokey Odors With Air Duct Cleaning Services In Wichita, Ks

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byAlma Abell

If your home has been subjected to a fire, there are a number of things to be done in order to renovate the home. If the structure of the home wasn’t compromised because of the fire, your home can be repaired to a live-in ready condition. However, there are a number of things that linger after a fire you may have not considered. One of the issues is the smoky odor that can be absorbed into materials used for the interior of the home. This is why many people deal with these things with Air Duct Cleaning Services in Wichita KS.

[youtube]http://www.youtube.com/watch?v=1OGK-imXrZY[/youtube]

Even a small fire will create a fair amount of smoke, and the smoke can be absorbed into ceiling and wall materials, as well as into carpets. A quality restoration company cleans these surfaces and deodorizes them to remove even the most stubborn smoke odors. However, smoke will always rise, and many times smoke can invade air conditioning ductwork and sit there for an extended period of time. When you turn on your air conditioner or heater, even months or years after a fire, you may still have a very strong smoky odor.

With Air Duct Cleaning Services in Wichita KS, you can have your air conditioning ductwork cleaned and deodorized to remove even the strongest smoky odors. These cleaning services also handle insulated ducts. Insulated ducts present a more significant problem, because smoke odors can get trapped in the fibers of the interior insulation. Fortunately, with the right chemicals, the odor can be removed without damaging the insulation.

There’s no question that the amount of restoration needed after a significant fire in your home is nothing short of amazing. What may look like a complete wreck before the restoration starts can be transformed into a home that looks virtually brand-new. However, dealing with odors is a significant issue during the renovation process. That’s why, if smoke has invaded the ductwork of your air conditioning system, the services you’ll find at can be of great help to you. With the ability to get rid of even the most stubborn smoky odors, your home not only will look new again, it will also smell new.

Navajo group files fourth lawsuit against Trump Administration over U.S. national monument site

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Friday, December 8, 2017

On Thursday, a federal judge heard the first of several lawsuits filed against the U.S. government over the Bear’s Ears National Monument after United States President Donald Trump’s proposed reductions in the protections formerly given to the Bear’s Ears National Monument went into effect last Friday.

On Wednesday, the Utah Dine Bikeyah, a Navajo nonprofit, posted the fourth and latest of several lawsuits against the Trump Administration over plans announced Monday that would split the Bears Ears National Monument into several smaller parcels and greatly reduce its overall size. The Conservation Lands Foundation, Archaeology Southwest, Friends of Cedar Mesa, Society of Vertebrate Paleontology, Access Fund, and the National Trust for Historic Preservation are all co-plaintiffs in the suit.

“President Trump has literally dismembered our sacred Bars Ears monument that five Tribes have worked tirelessly for many years to protect in order to preserve our culture and way of life,” reads a statement by Mary Benally of Utah Dine Bikeyah.

On Monday, shortly after the announcement, representatives of the five Native American tribes of the Bears Ears Inter-tribal Coalition, the Hopi, Pueblo of Zuni, Navajo Nation, Ute Mountain Ute Tribe, and Ute Indian Tribe announced plans to sue the administration of sitting United States President Donald Trump over the shrinking of protections on a Utah monument area that is home to Native American ruins and artifacts. Ten environmental groups, including the Sierra Club, Center for Biological Diversity, National Resources Defense Council, and Wilderness Society are also filing lawsuits regarding another monument area, also in Utah. President Trump publicly announced his plans to redesignate both sites on Monday.

In a visit to Utah on Monday, President Trump announced plans to break up the Bears Ears National Monument into three smaller areas similarly reduce the Grand Staircase-Escalante National Monument. The coalition claims that the Antiquities Act of 1906 forbids the president from doing this. “The President was plainly aware that he lacked the authority to revoke a monument and is thus transparently attempting to evade that strict limitation by purporting to reduce it but, as described herein, the President’s action must be viewed as a revocation, particularly with respect to all objects not included in the two ‘new’ monuments,” the official filing argues.

In his announcement, President Trump said, “The families and communities of Utah know and love this land the best, and you know the best how to take care of your land. You know how to protect it. And you know best how to conserve this land for many, many generations to come,” and called the original designation government overreach.

According to documents acquired by The Washington Post, a uranium consortium called Energy Fuels Resources had engaged a professional lobbying firm to convince the Trump Administration to reduce the size of the monument so that it could access the uranium deposits inside. Uranium is the raw material used as fuel in nuclear power plants, and the only uranium mill in the United States is just outside Bears Ears. Secretary of the Interior Zinke says this was not a factor, however: “This is not about energy,” he said on Tuesday. “There is no mine within Bears Ears.”

Navajo Nation President Russel Bageye called the decision “an open invitation for mining companies to come in and start mining uranium and other minerals in the area.” Many uranium mines have been opened on or near Navajo land. Most were never cleaned properly and the land and water remain heavily contaminated.

There is some legal precedent for a president shrinking a national monument—Woodrow Wilson shrank the Mount Olympus National Monument during the early 20th century, but no court cases ever rejected or endorsed the decision.

Although the specifics were not confirmed until Monday, the fact that the administration had plans to reduce protections on Bears Ears and Escalante in some way has been public knowledge, and the Bears Ears Inter-tribal Coalition had already been planning to sue. In a statement issued Thursday, Nov. 30, President of the Navajo Nation Russel Beyaye said, “At the very least, President Trump should have consulted with the original local governments of the Bears Ears region: our five Indian Nations. Instead, our many requests for consultation were ignored. An action to diminish the Bears Ears National Monument in any way will be an action against the Navajo Nation and the Navajo people who have worked so tirelessly to protect these lands.”

“The tribes view this as an affront to themselves and their own self determination,” said attorney for the Native American Rights Fund Natalie Landreth earlier this month in the Salt Lake Tribune. “All of us, all five tribes will be suing jointly the day he makes an announcement.”

Bears Ears and Grand Staircase-Escalante were declared protected areas by then-Presidents Barack Obama and Bill Clinton, and both are home to artifacts and archeological sites. Bears Ears had a problem with looters before President Obama declared it a national monument. The changes will split the monuments up into many smaller parcels and reduce the overall protected area by more than a million acres collectively. According to some White House documents, protected status will be “confined to the smallest area compatible with the proper care and management of the objects identified” as in need of protection.

The Antiquities Act gives the sitting U.S. President the authority to set aside spaces already within federal territory that he feels are in danger without requiring approval from Congress, for example, by prohibiting industrial development and motor vehicle access. Over the past century, legal scholars and a U.S. attorney general have claimed that the Act does not permit a sitting president to reverse a previous president’s decision.

Several Republicans, including Senator Orrin Hatch of Utah, support the president’s decision: “I believe his proclamation, following Secretary [of the Interior] Zinke’s fair, thorough, and inclusive review, will represent a balanced solution and a win for everyone on all sides of this issue.”

Other groups, including the clothing retailer Patagonia have also announced plans to sue. Patagonia, which sells outdoor clothing and equipment, argues that by reducing the size of areas where customers would use the company’s products, the government is denying Patagonia business. However, the Inter-tribal Coalition’s lawsuit was the first one filed.

“The tribes feel it was important to file first, to be ahead of the line, to make it very clear that this is not just a conservation issue,” said attorney Natalie Landreth of the Native American Rights Fund, which is representing the coalition. “To them, it is a tribal sovereignty issue.”

This comes days after President Trump was condemned by the National Congress of Native Americans for his use of the term “Pocahontas” during ceremony meant to honor Navajo Code Talkers, Native American men who developed and used a Navajo language-based military code for the U.S. military forces during World War II. “Pocahontas,” is President Trump’s nickname for Democrat Elizabeth Warren, a reference to Warren’s claims that her family has Native American ancestry. The ceremony was held in front of a picture of former president Andrew Jackson, who presided over the Trail of Tears in the early 1800s, in which thousands of Cherokee perished in a forced migration west.

[edit]

Marketing And The Groupon Effect

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By Stephen Turner

As the owner of a St. Louis Public Relations agency, I am often asked for help and advice when a friend or colleague inquires about a marketing problem or a potential marketing opportunity.

I was most intrigued recently when a friend solicited my assistance to spread the word about an upcoming advertising campaign he was involved in. His objective was to find a few organizations for networking purposes where he could tell everyone about a new discounted deal his company was offering.

The news of this discount would soon be the highlight of an email sent to thousands of recipients across the St. Louis area.

I asked him if this was some special new program he was involved with or some new business venture.

‘No’, he replied. ‘I’m doing a Groupon!’

Groupon has no doubt become a part of today’s marketing culture. Each day the company sends an email offer to thousands if not hundreds of thousands of persons living in a specific geographic area.

[youtube]http://www.youtube.com/watch?v=pQVj_wenr78[/youtube]

Most Groupon offers are discounted fifty per cent or more off the listed price of a product or service. Nearly all of the deals involve business to consumer offerings. Common sale items include meals at restaurants, tickets at entertainment venues, healthcare and beauty products, medical treatments, clothing items, and sporting goods.

The success of each Groupon campaign can vary. It seems the better the product or service is known, the better the response.

A popular chain is more likely to generate a greater response than say a niche eatery located in a specific part of town. That being said the Groupon may have a greater sustainable business impact on a small company or restaurant than to a national corporation.

The result of the Groupon is an immediate financial return to the advertiser. Businesses get their money quickly and are assured of a certain cash flow for the next few weeks as the Groupon payments are deposited into their account.

The one drawback, of course, is the money generated is at a large discount to what customers would normally pay for the same product or service. And that money is paid in advance so when shoppers visit a store or restaurant they have already paid for their goods.

For a restaurant the Groupon impact can be a bit challenging. Should many pre-paid visitors come at peak weekend times they can cause other regular customers to incur inordinate waits for a table. The full paying patrons may grow impatient with the establishment and decide to dine elsewhere.

The eatery may generate little new revenue on what is normally a busy Saturday night.

Restaurants and other retailers often face a delicate balancing act based on the success of their offering. The goal of course is to generate new customers with the hope of turning them into full-paying loyal and repeat shoppers. Alienating existing patrons due to an onslaught of discount crazy consumers is only counterproductive to the success of the campaign.

Still for many businesses the impact of a Groupon can be quite positive. It can bring in new shoppers and add income to a company’s bottom line. It can help a new firm create awareness and name recognition where none existed before.

The goal for most businesses to keep in mind is that sending out a Groupon should not be the ‘end-all’ of a public relations or marketing strategy. It should be part of greater campaign that creates and develops customers over time. A campaign that develops positive relationships between the business and the targeted audience it serves, both for now and for years to come.

About the Author: Stephen Turner is a Principal in Solomon/Turner, a St.Louis Public Relations Agency named One of The Best PR Firms in St. Louis by Small Business Monthly solomonturner.com, sturner@solomonturner.com 36 Four Seasons Center Chesterfield, MO 63017 314-205-0800

Source: isnare.com

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